5 most interesting pet industry trends in 2021

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2020 was the year when many people either decided to adopt a pet or managed to develop a better relationship them. The pandemic forced many of us to stay at home with our dogs and cats or made us feel like we need one in our lives.

A new survey revealed that 67% of U.S. households own a pet, which equates to 84.9 million homes. According to the same survey each of those household is willing to spend roughly between 1000-14000$ a year on their pets. U.S. pet market sales revenue has increased yearly and is growing from $50.96 billion in 2011 to 99.1 billion last year.

So, there is no surprise that the pet industry is booming, and pet business owners are getting more creative by the day.

We found for you the 5 most interesting and fun pet industry trends for 2021.

Online dog training

Since the pandemic turned pretty much everything into an online business, it didn’t take long until dog trainers followed to keep their businesses running. Before the pandemic the idea of online dog training was not very popular but since there was no other way, everyone starts to see the positive aspects.

The upside is that your puppy won’t be distracted by other dogs or a new environment and can concentrate better. It is more time efficient and cheaper a nobody needs to travel to a place. Often dog owners also don’t feel as confident when training in a group with other people, at home nobody is watching, and dog owners tend to show more patience.

Supplements for pets

The pet supplement industry has experienced a spike over the last yearsSupplements for pets and is set to reach $1billion by 2027. Most popular are cat fish oils, probiotics, and other vitamins for dogs.

The most interesting and fasting growing supplement is by far CBD Oil for Dogs. Many pet owners like to try for their pets what they think is best for them, so the market always trends similarly for humans and their four-legged friends. CBD products are everywhere, so it was no surprise that the pet industry quickly picked up on the benefits.

Natural products

As mentioned above Pet owners like to share with their pets what they’d choose for themselves. Natural products have become more popular and the good old days with bright pink artificial dog shampoos are coming to an end. People turn to natural smells and healthier products instead of making their Pet smell like candy.

Natural soaps, sustainable conditioners and high-quality oils are what owners want for their furry family members these days and with the demand the market with its endless options grows. There are many ways to pamper your pet in saloons or at home with new products provided with mother earth’s ingredients.

Pet Insurance

Pet insurance is one of the most talked about pet industry trends in 2021. The pet insurance market was worth USD 6.9 billion in 2020 and is estimated to grow at 7.7% CAGR between 2021 and 2027. The health and safety of our furry family members is priory and worth the extra precaution. It explains why a lot of known companies have launched pet insurance coverage.

Health Food

Not has only the health food market for humans grown over the past few years but also has won on popularity for our beloved animals. The pet food market has picked up on the trends and keeps growing. Maybe you start seeing the pattern here, that we really want our pets as happy and healthy as we want ourselves.

Food trends especially for dogs are in everyone’s mouth. What is the best brand or the right diet? Vegan, pescatarian, only white meat? Reality is that it’s best to make decisions based on what is healthiest for the individual dog.


It is easy to recognize that the pet industry trends go towards a vital, long and healthy lifestyle and that we are trying our best to spend more quality time with our furry friends.

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